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September 5, 2025Media and CommunicationOpen Access

Voices of Discontent: Unpacking Populist Rhetoric in Spain and the Rise of Anti-European Sentiment

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Mixed-methods analysis reveals VOX employs a distinct populist discourse in European elections, indicating key trends in political communication.

Findings reveal that VOX uniquely employs a populist discourse characterized by opposition to political elites—national and European.
The analysis identifies populist indicators such as anti-elitism and appeals to the people within the context of the 2024 European elections.
Using a mixed-methods approach, tweets from major Spanish political parties were analyzed to explore their populist rhetoric.
The study highlights the influence of social media in shaping populism, suggesting further investigation on its articulation in different national contexts.

Casas-Mas et al. (2025) studied this question.

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Mixed-methods analysis reveals VOX employs a distinct populist discourse in European elections, indicating key trends in political communication.