Descriptive qualitative analysis identifies strategic alternatives to improve performance, indicating potential growth for PT XYZ.
Key Points
The study proposes strategic alternatives to enhance the performance of PT XYZ construction company amidst industry dynamics.
Using SWOT analysis, the research identifies strengths and weaknesses, aiming to formulate actionable strategies for business growth.
The approach involves qualitative methods such as in-depth interviews and document analysis focusing on market development and organizational learning.
Insights from the strategic formulation process are expected to drive competitiveness, supporting PT XYZ’s performance improvements.