A Comparative Analysis of Competitive Strategies in the New Space Race: The Case of SpaceX

In recent years, a new space race has emerged in the global commercial space industry, with private space companies competing to enter the space market. This paper takes SpaceX, the U.S. space exploration technology company, as its research subject to explore its competitive strategies and successful experiences in the new space race. The research background lies in the rapid development and intensifying competition in the commercial space industry. As an industry leader, SpaceX's successful experiences hold significant implications for global businesses. This study investigates the key commercial strengths that underpin SpaceX's commercial success and the reasons why other companies find it difficult to replicate SpaceX's success. Through an analysis of SpaceX's global commercial success, this research provides insights for other business management practices. The research findings indicate that SpaceX's success stems from its comprehensive advantages in technological innovation, business models, organizational management, and environmental insights, which are difficult for competitors to replicate. This study reveals the key elements of corporate competitive strategies in the context of the new space race, providing strategic references for global commercial space companies and other high-tech industries.