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September 10, 2025Frontiers in CommunicationOpen Access

Visualising climate change narratives: a comparative analysis of framing strategies on AlMamlaka TV and Jordan TV

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Authors

AAAbd Allah Aljalabneh

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Overview

This analysis shows variations in framing strategies for climate change by AlMamlaka TV and Jordan TV, highlighting implications for public perceptions.

Key Points

  • AlMamlaka TV’s narratives emphasize solutions and expert commentary, while Jordan TV adopts a neutral, fact-based approach.
  • Quantitative analysis focused on visual imagery and tone across 108 climate change-related video clips from both channels.
  • The mixed-methods design integrates visual content analysis with thematic analysis to explore media representations of climate change.
  • Divergent framing strategies impact how audiences engage with climate risk narratives and potential solutions.

Cite This Study

Abd Allah Aljalabneh (2025) studied this question.

synapsesocial.com/papers/68c183f89b7b07f3a060fc0ahttps://doi.org/10.3389/fcomm.2025.1643776
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