A circular experience toolkit: a dynamic scenario-building resource for designing circular consumer experiences in fashion

Consumers play a key role in sustainable fashion and textiles, specifically in the use and (re)distribution of resources and product care and repair. They have, however, largely been neglected in conceptualizations of the circular economy (CE) and there are limited research and strategies on consumer participation in materials circularity. The Circular Experience Toolkit (CET) is a dynamic scenario-building resource developed to address this gap. We designed the card-based toolkit to prompt and foster interdisciplinary conversations between researchers, textile and fashion industry professionals, and consumers to support meaningful circular consumer experiences. It achieves this objective through a novel recoupling of resource flow and human well-being, and by mobilizing creative technologies to enhance opportunities for consumer participation in the circular textile economy. This article outlines the iterative development of the toolkit and illustrates its use for generating scenarios to support fashion professionals with the creation of circular consumer retail experiences.