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September 10, 2025Journal of Educational Management Research

Digital Marketing, Green Consumerism, and Style Engagement: Understanding Gen Z’s Thrift Shopping Decisions

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Authors

MPMade Dwika Cahya PutriUdayana University MFMuhammad Nur FietrohUniversitas Samawa

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Implication

Quantitative analysis reveals social media marketing and green consumer behavior positively impact Gen Z's thrifting choices, highlighting fashion involvement as a key driver.

Key Points

Thrifting purchase decisions improve significantly with increased fashion involvement, social media marketing, and green consumer behavior.
Multiple linear regression analysis showed fashion involvement had the strongest effect on thrifting choices among 100 Gen Z respondents.
The study uniquely applied a cross-sectional design with a validated 5-point Likert scale to gather data on consumer behavior.
This research suggests thrifting businesses should enhance their digital marketing strategies to appeal to eco-conscious youth fashion trends.

Cite This Study

Putri et al. (2025) studied this question.

synapsesocial.com/papers/68c187209b7b07f3a0610e2a https://doi.org/10.61987/jemr.v4i5.1210

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Implication

Quantitative analysis reveals social media marketing and green consumer behavior positively impact Gen Z's thrifting choices, highlighting fashion involvement as a key driver.

Digital Marketing, Green Consumerism, and Style Engagement: Understanding Gen Z’s Thrift Shopping Decisions

Discussion

Member takes

Implication

Key Points

Cite This Study

Digital Marketing, Green Consumerism, and Style Engagement: Understanding Gen Z’s Thrift Shopping Decisions

Discussion

Member takes

Implication

Key Points

Cite This Study

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