This paper reveals a new web design approach influenced by cinematography, suggesting innovative engagement methods for users.
In this paper, we present a novel web design paradigm inspired by creative techniques from other visual arts, with a particular focus on cinema as a unique source of inspiration. In filmmaking, deliberate choices regarding the placing and moving elements within a frame, lighting and color schemes are made to evoke specific emotions in the audience. Similarly, web design employs specific patterns, layouts, and diverse visual elements to capture and engage the attention of Internet users. Drawing from cinematography, we have identified several elements that can be integrated into web design to foster innovative solutions and enhance the effectiveness of websites.
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Coccoli et al. (2025) studied this question.
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