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September 10, 2025Advances in Economics Management and Political SciencesOpen Access

The Impact of Short Video Platform Usage on the Purchasing Decisions of Generation Z Consumers

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SWSiyue WangWeatherford College

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Implication

Research shows short video platforms significantly impact the purchasing decisions of Generation Z, highlighting emotional arousal and user-generated content.

Key Points

Short video platforms have transformed Generation Z's purchasing decisions, emphasizing emotional engagement and social identity.
Key findings indicate that immersive content and algorithm-driven recommendations notably influence buying behavior among young consumers.
This study utilized case studies to explore the impact of user-generated content (UGC) and emotional drive on consumer choices.
Recommendations include enhancing advertising transparency and empowering users in data management to promote responsible consumption.

Cite This Study

Sharon Wang (2025) studied this question.

synapsesocial.com/papers/68c188499b7b07f3a0611d8d https://doi.org/10.54254/2754-1169/2025.ld26476

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Implication

Research shows short video platforms significantly impact the purchasing decisions of Generation Z, highlighting emotional arousal and user-generated content.

The Impact of Short Video Platform Usage on the Purchasing Decisions of Generation Z Consumers

Discussion

Member takes

Implication

Key Points

Cite This Study

The Impact of Short Video Platform Usage on the Purchasing Decisions of Generation Z Consumers

Discussion

Member takes

Implication

Key Points

Cite This Study

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