Design, decoloniality and sustainability: the indigenous brand Nalimo

Reflecting on decoloniality and sustainability in the indigenous fashion brand Nalimo is the guiding objective of this work, which is part of a doctoral research project at UFPE (PPG Design). Nalimo is coordinated by Dayana Molina, an indigenous woman, activist, stylist, and creative director of the brand, which is made up of indigenous women. Nalimo prioritizes pieces made with textile waste and indigenous crafts that promote the reduction of inequalities, responsible consumption, and production. The study uses a qualitative, bibliographical approach, with a descriptive nature and field data. The text's dialogue relates Hooks (2020), Vieira Pinto (1979), Bandeira (2022), among others. Dayana is a climate activist and expresses through fashion the interrelationship between decoloniality and sustainability, questioning colonial relations and valuing original culture, prioritizing organic fabrics, seeds, and natural fibers. Thus, Nalimo represents design, decoloniality and sustainability in actions and clothing, promoting the construction of critical-decolonial thinking in fashion.