Sustainable Web Design: Practices to Reduce the Digital Carbon Footprint of Websites

This paper investigates sustainable web design practices, a concept aimed at reducing the environmental impact of websites through the optimization of their elements and the enhancement of energy efficiency. The research focuses on the reduction of the digital carbon footprint, which represents the CO2 emissions generated by internet usage. Based on a bibliographic and documentary survey, the study analyzes practices to make websites more sustainable through web design and explores tools that assess the sustainability of online pages. The results focus on the identification and organization of good sustainable web design practices, as well as the analysis of evaluation instruments capable of measuring the digital carbon footprint of websites, promoting greater efficiency and sustainability on the internet.