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This is a Qualitative Study study.

September 10, 2025Open Access

Bridging the Health Literacy Gap: Women and Community Stakeholders’ Perspectives on Maternal and Child Health Communication in Peri-urban Karachi, Pakistan

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A hybrid communication approach combining digital tools and traditional outreach is essential for maternal and child health.
Participants identified barriers such as low digital literacy and inconsistent electricity affecting health message access.
Effective strategies included recommendations for public announcements, community theater, and visual media to enhance engagement.
Focus group discussions and key informant interviews facilitated a nuanced understanding of community needs and perspectives.

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Exploratory qualitative study reveals communication barriers and solutions in peri-urban communities, indicating the need for hybrid approaches.

Kumari et al. (2025) studied this question.

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Exploratory qualitative study reveals communication barriers and solutions in peri-urban communities, indicating the need for hybrid approaches.