This article presents an analysis that is based on the perspective of Marxist consumption theory. The exponential growth of e-commerce has heightened the problem of information overload, whereby consumers face excessive and complex information in the form of product listings, descriptions, and reviews. This overload frequently leads to hesitation, decision delays, and decreased satisfaction. Existing models often treat overload as either a cognitive or an emotional issue and thus fails to account for their combined impact. To address this gap, the authors propose the Multilayered Information Overload and Consumer Decision Behavior Model (MIO-CD), which is based on Marxist consumption theory. This research offers a scalable, evidence-based framework for understanding consumer decisions and provides actionable insights for optimizing digital commerce experiences.
Qiu et al. (Thu,) studied this question.