What type of study is this?

This is a Qualitative study (also classified as: Content Analysis).

YouTube Content Review: Khanova Maulana's Da'wah Strategy as an Effort to Increase Qur'an Literacy

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Khanova Maulana's da'wah strategies enhance Qur'anic literacy through creative use of digital media, engaging youth.
The content analysis focuses on themes of tilawah, tajwid, and tafsir, showcasing effective communication methods.
Using simple language and storytelling, the approach makes Qur'anic messages accessible and enjoyable for young audiences.
While the content stimulates interest, it lacks academic depth, serving primarily as an introductory resource for Qur'anic studies.

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Qualitative analysis reveals effective da'wah strategies on YouTube, indicating significant impacts on Qur'anic literacy among youth.

Suryani et al. (2025) studied this question.

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