Analysis reveals AI enhances customer experience and supply chain management in retail, suggesting ongoing challenges.
The development trend of the application of artificial intelligence in retail enterprises is evolving towards personalized, intelligent and efficient direction now. An increasing number of retailers are leveraging artificial intelligence to maximize customer service and increase sales profits. So, the development of the retail business enabled by artificial intelligence is one of the key research topics today. Therefore, through literature review and analysis of Sam's relevant data such as Walmart's Sam's official website, this paper explores and answers relevant research questions on how Sam's Club uses AI to enable supply chain management, member management and customer experience, as well as forward warehouse strategy. The study found that, in the process of Sam's Club constantly adapting to market changes, there are still certain AI application problems and possible development directions. AI technology can not only enable Sam's Club to provide customers with more intelligent and personalized shopping experience but also helps Sam’s Club expand its competitive advantage in the market and provide more opportunities for future development.
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Liu et al. (2025) studied this question.
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