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Synapse
August 15, 2025

AI Use for E-Commerce and Online Retail: Transforming the Future

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Authors

STSonali Tambuskar

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Overview

Literature analysis reveals AI enhances customer experience and operational efficiency in e-commerce, indicating implications for retailers.

Key Points

  • AI technologies significantly improve online retail, enhancing customer satisfaction and operational efficiency.
  • Findings show that AI enables features like dynamic pricing and personalized recommendations for customer engagement.
  • Literature-based approach reviews advancements in AI, including machine learning and natural language processing applied to e-commerce.
  • Integration of AI presents challenges in ethics and data privacy, emphasizing the need for transparency in retail strategies.

Cite This Study

Sonali Tambuskar (2025) studied this question.

synapsesocial.com/papers/68a365740a429f797332bce6https://doi.org/10.37497/promptai.4.2025.80
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