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The aim is to examine how artificial intelligence transforms e-commerce operations and customer engagement.

May 29, 2026International Journal of Novel Research and DevelopmentOpen Access

Digital Retail Reinvented: The Role of Artificial Intelligence in Modern E-Commerce

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The aim is to examine how artificial intelligence transforms e-commerce operations and customer engagement.
Analysis of AI integration in retail platforms
Examination of AI applications like chatbots and recommendation systems
Discussion of challenges in AI adoption, including ethics and costs
AI improves customer satisfaction and operational efficiency in e-commerce
Customization through recommendation systems leads to enhanced shopping experiences
AI presents challenges such as high costs and data privacy concerns

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Explores AI's impact on e-commerce, enhancing customer experience and addressing implementation challenges.

Dimple et al. (2026) studied this question.

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