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The study aims to examine how artificial intelligence contributes to the growth of e-commerce businesses.

April 15, 2026Open Access

Artificial Intelligence and Its Impact on E-Commerce Growth

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The study aims to examine how artificial intelligence contributes to the growth of e-commerce businesses.
Analysis of AI technologies in e-commerce
Evaluation of customer experience and sales growth
Discussion of implementation challenges
Enhanced customer experience through personalized recommendations
Increased sales from dynamic pricing strategies
Improved decision-making capabilities for businesses
Identification of challenges such as high costs and data privacy issues

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Examines AI's influence on e-commerce growth, highlighting both opportunities and challenges.

Rekha Laxmanrao Choudhari (2026) studied this question.

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