Green ICT Adoption for Sustainable Development: The Moderating Role of Firm Size

The adoption of green ICT (GI) is considered the best alternative to address the challenges that arise due to the massive use of ICT devices in the fourth industrial revolution. Despite its advantages regarding addressing sustainable environmental challenges, its adoption in developing economies is still very low. Furthermore, the available study on green technology adoption has less considered the impact of firm size on the adoption. Therefore, this study adopts the TOE model to examine the adoption of GI in Tanzania. Additionally, the study examines the moderating effect of firm size on adopting the GI. Data from 211 purposively sampled organizations were analyzed using partial least squares structural equation modeling. Findings revealed that relative advantage, compatibility, government support, employee knowledge, top management support, and competitor pressure significantly influence the adoption of GI. Additionally, firm size moderates the relationship between compatibility and GI as well as competitor pressure and GI. The study has further provided recommendations that could help policymakers and scholars with the adoption of GI technology.