Green Information Systems Adoption and Business Outcomes in Ugandan SMEs: An Extended Theory of Planned Behaviour Approach

The study assesses the relationship between TPB antecedents and GIS business outcomes in SMEs, using an expanded TPB framework. Researchers gathered data from SMEs via a survey and analysed it using PLS-SEM. The framework used in the study explains 58.5% of the differences in GIS business outcomes. The results reveal that subjective norms, attitude, benefits, and obstacles are significant predictors of GIS business outcomes such as ecological IT practices, although perceived behavioural control displays an insignificant negative relationship. The study extended the TPB model by incorporating GIS benefits and GIS obstacles as additional factors influencing GIS adoption, business outcomes, and behaviour. The findings suggest that SMEs can adopt GIS technology as long as they have a positive attitude toward it, perceive social pressure from peers or superiors to adopt it, believe it will bring benefits, and encounter minimal obstacles. This study recommends that the government develops a comprehensive National GIS adoption framework, and supportive GIS policy to achieve sustainable adoption and GIS business outcomes for SMEs. Specifically, given that perceived obstacles and subjective norms were significant, the government's creation of green financing options such as tax breaks and certification schemes would likely signal GIS as best practice, while promoting targeted training with GIS technology initiatives integrated with strategy to encourage adoption. The policy implications aim to develop incentives for sustainable IT practices, regulate the management of electronic waste, enforce standards tailored to responsible disposal, promote public knowledge and awareness, and integrate GIS into the National Development Plan IV.