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September 10, 2025Economics Finances LawOpen Access

Formation of a regional innovation marketing complex mechanism as a key element in ensuring sustainable economic development of regions

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The study proposes a regional innovation marketing mechanism to enhance innovation activity in Ukraine's regions.
This mechanism includes five components: analytical, organizational, financial, marketing, and regulatory to improve regional competitiveness.
Emphasis on synergy among government, business, academia, and civil society is crucial for supporting innovation-driven growth.
Implementation of the proposed model could significantly increase regional competitiveness and investment attraction.

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Research demonstrates effective marketing strategies boost innovation infrastructure in regions, highlighting investment attraction.

Tetіana Metil (2025) studied this question.

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