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September 10, 2025PLoS ONEOpen Access

Destination authenticity as a halo? Enhancing emotional solidarity with residents in rural tourism

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This research reveals emotional solidarity between rural tourists and residents, highlighting the role of nostalgia and authenticity.

Perceived authenticity positively impacts nostalgic emotions, enhancing emotional solidarity in rural tourism.
Emotional solidarity significantly predicts tourists' intention to revisit rural destinations, indicating its importance.
Using PLS-SEM, data from 324 Chinese rural tourists were analyzed to understand emotional interactions.
The findings provide insights for stakeholders to cultivate better relationships between hosts and guests.

Zhou et al. (2025) studied this question.

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