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September 10, 2025Tourism and HospitalityOpen Access

From Intention to Action: Modeling Post-Visit Responsible Behavior in Ecotourism

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Authors

SBStefanos BalaskasIYIoanna YfantidouAPAntiopi Panteli

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Overview

Structural equation modeling reveals factors influencing responsible behavior in ecotourists, suggesting improvements in tourism psychology.

Key Points

  • Responsible post-visit behavior is influenced by cognitive and emotional factors in ecotourism.
  • Three key antecedents—perceived trip quality, aesthetic experience, and environmental concern—predict responsible behaviors.
  • Structural equation modeling was used to analyze survey data from 585 Greek ecotourists.
  • The findings indicate that personal norms serve as a stronger mediator than tourist satisfaction in driving behavior change.

Cite This Study

Balaskas et al. (2025) studied this question.

synapsesocial.com/papers/68c1924e9b7b07f3a061693ehttps://doi.org/10.3390/tourhosp6040170
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