Personal Financial Planning Services: A Review and Future Research Agenda

Personal financial planning is the process of managing money to achieve personal financial stability and long‐term goals. Although there is considerable research on the topic, recent economic, technological, and behavioral changes necessitate a more in‐depth analysis to ensure that financial strategies, products, and policies are data‐driven, effective, and responsive. Therefore, this study aims to develop a research agenda including new perspectives on personal financial planning services. To this end, we conducted a systematic literature review using the Theory‐Context‐Characteristics‐Methodology (TCCM) framework, synthesizing 81 studies. Based on the gaps, a future research agenda is developed. Future research should focus on financial literacy applications, cross‐cultural behaviors, emerging technologies, and the human role in financial advising.