The Influence of Digital Diplomacy on Traditional Diplomatic Practices: Transforming Roles and Functions through Social Media

In the 21st century, digital diplomacy, also known as e-diplomacy or cyber diplomacy, has significantly transformed traditional diplomatic practices by integrating social media and digital platforms into international relations. Unlike conventional diplomacy, which relies on closed-door negotiations and official statements, digital diplomacy fosters immediate, transparent, and direct communication between diplomats, governments, and global audiences. This paper explores how digital diplomacy is reshaping the roles and functions of diplomats, highlighting its advantages in enhancing engagement, crisis communication, and public diplomacy. It also examines the challenges posed by misinformation, cyber threats, and the rapid dissemination of unverified information