The Gendered Discourse of Sensuality, Sensibility and Digital Murals: The Curious Case of Internet ‘Social’ Influencers

Digital platforms are a desideratum that facilitates exchange of services, goods and information. It includes a broad range of platforms: Social Media platforms (Facebook, Instagram, Twitter, and LinkedIn), E-commerce, Service and Knowledge platforms and also content sharing platforms. Given the importance of it, it has a profound impact on our daily chores (knowingly or unknowingly), decisions and mind set. It has a dark side to it as well. Digital platforms and technologies not only wield cultural influence but also expedite the creation of social hierarchy. United Nations Children's Fund (UNICEF) has recognised the risks and challenges of digital technologies. Social media platforms and other digital murals have become a medium of self-expression, of sexuality, sensuality, morality, opinions and agendas. This paper mainly focuses at the interplay of social media platforms, sexuality and intricate issues of gender justice with an intersectional approach. The study specifically analyse the case of ‘Social Influencers’ to navigate the impact of the virtual world.