A Competitive Analysis of the Turkish Footwear Industry in International Trade: An Export-Oriented SWOT Perspective

This study provides a comprehensive SWOT analysis of the Turkish footwear industry, identifying key internal and external factors that shape its competitive environment. The research, grounded in a qualitative methodology, leverages firsthand participant observation and extensive personal experience within the footwear manufacturing industry. It is supplemented by data collected from semi-structured interviews decision maker within the industry from mangers to business owners, to offer an overall perspective. The Turkish footwear industry shows core strengths like a strong industrial tradition and a strategic location between Europe, Middle East, Asia and Russian markets. However, it faces weaknesses such as energy costs, traditional mindsets and lack of employe attractiveness. Opportunities arise from European economic shifts and global brands moving production from Asia to Türkiye. Threats include global instability and the industry's lagging response to demands for sustainable practices. The Turkish footwear industry must transition from being a low-cost manufacturer to a brand-driven industry to secure its position in the market. It recommends a strategic shift toward modernizing infrastructure, investing in R&D and design, and fostering a collaborative ecosystem among all stakeholders to overcome current challenges and secure a more resilient and profitable future.