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The Influence Of Service Quality, Price And Promotion On Purchasing Decision In Go Ride (Gojek) Service

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Analysis reveals that service quality, price, and promotion significantly influence purchasing decisions of Go Ride customers in South Jakarta.

Purchasing decisions are influenced by service quality, price, and promotion, with significant effects identified.
Data analysis showed service quality, price, and promotion each significantly impact purchasing decisions in distinct ways.
Multiple regression analysis and hypothesis testing were performed using SPSS to assess the influence of variables.
Results highlight the importance of service quality, price, and promotion for customer acquisition in ride-sharing services.

Niarawati et al. (2025) studied this question.

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Analysis reveals that service quality, price, and promotion significantly influence purchasing decisions of Go Ride customers in South Jakarta.