Colombian neighborhood stores: strategic adaptation in the hard discount era

Introduction: the accelerated growth of Hard Discount chains (D1, Ara) in Colombia presents significant challenges to the competitiveness and sustainability of traditional neigh-borhood stores. Objective: to propose a strategic framework for their survival against this dominant retail model. Metho-dology: employing a qualitative and documentary approach, the study systematically reviewed secondary sources such as market reports, academic articles, and specialized retail pu-blications. Conclusions: findings indicate that neighborhood stores must transform weaknesses into strategic opportuni-ties. Key recommendations include fostering partnerships, in-tegrating appropriate technologies like electronic credit, and redefining their value proposition by combining community roots with modern management practices.