Competitiveness and Diversification in Grape Exports: Keys to Their Sustainability in Global Markets

This study examined the sustainability of global table grape exports from 2020 to 2024, focusing on two key dimensions: market diversification and international competitiveness. Using data from Trade Map and applying the Herfindahl–Hirschman Index (HHI) and the Revealed Comparative Advantage Normalized Index (RCAN), the research analyzed the export performance of major grape-exporting countries, including Peru, Chile, the Netherlands, Italy, the United States, South Africa, and China. The results showed significant differences in both market structure and competitive positioning. Countries like Peru and South Africa demonstrated rapid export growth and high competitiveness in certain markets, but faced elevated levels of market concentration, exposing them to external shocks. In contrast, Italy and the Netherlands maintained more diversified portfolios but showed modest competitiveness. The study concluded that no country achieved an ideal balance between diversification and competitiveness. As a result, it is recommended that governments pursue integrated trade strategies that promote geographic expansion alongside measures to enhance export competitiveness. Investments in logistics, quality certifications, and market intelligence are essential to reduce vulnerability and ensure long-term export sustainability.