Floral Motifs in Painting Perceived Through Cultural Tourists

The primary aim of this research was to assess the interest in floral motifs in painting by tourists visiting selected museums in Poland, particularly in the city of Cracow. The research was carried out through a diagnostic survey method using a survey questionnaire consisting of seven questions plus some personal data. The research was done on a representative group of Polish and foreign tourists in July and August 2023. 117 people were surveyed, including 101 Polish tourists and 16 foreign visitors. The results obtained enabled a comparison of answers given by respondents of different gender, nationality, age and educational level. The analysis of the results obtained allowed the conclusion to be drawn that botanical motifs are an important element perceived by tourists visiting painting galleries, not only in the places where the survey was conducted, but they are also important for cultural tourists visiting many art museums around the world.