Specific Features of the Use of Artificial Intelligence (Electronic Personhood) in the Sphere of Employment

This article examines the increasing integration of modern technologies into contemporary employment relationships. It argues that artificial intelligence can be interpreted as a form of digital personhood (avatar). The concept of avatar is analyzed through three main dimensions: automation, which consists of symbols and actions that allow for full or partial imitation of the avatar’s activity; enhanced identification, such as user accounts, email addresses, or profiles in corporate governance systems; and anonymity, which facilitates the representation of corporate brands. The study highlights both positive and negative consequences of digital personhood in the workplace. On the positive side, it highlights the expansion of employment opportunities, the automation of routine tasks, and increased productivity. However, the article also identifies new challenges, including changes in employment structures, the need for retraining, risks of digital inequality, cybersecurity issues, and the use of neurotechnology in the workplace.