What type of study is this?

This is a Cross-Sectional Survey study (also classified as: Structural Equation Modeling).

Drivers of SME customer relationship management: Perspectives from owners/managers

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Cross-sectional survey reveals that relationship marketing and business systems significantly impact CRM in SMEs, indicating necessary investments.

Significant effects of perceived relationship marketing value and stakeholder relationships on CRM were observed.
The study analyzed data from 267 retail SME owners and managers in South Africa using structural equation modeling.
Investing in business systems and stakeholder engagement is crucial for effective CRM implementation in SMEs.
Leaders' perceptions are key in shaping CRM practices and strategies within small and medium-sized enterprises.

Wiid et al. (2025) studied this question.

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Cross-sectional survey reveals that relationship marketing and business systems significantly impact CRM in SMEs, indicating necessary investments.