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September 10, 2025Tourism Review

Analyzing the evolution of metaverse technologies in tourism and hospitality: a systematic literature review

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Authors

SMSedigheh MoghavvemiUniversity of MalayaJHJin HuangChina Three Gorges University

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Implication

Systematic literature review analyzes Metaverse in tourism, highlighting research gaps and future directions.

Key Points

  • Metaverse research in tourism is in early stages, indicating significant opportunities for growth.
  • Among 181 articles analyzed, key themes were identified, including tourist intention and experience.
  • The systematic literature review employed the Preferred Reporting Items for Systematic Reviews and Meta-Analyses method.
  • Future exploration of Metaverse technologies in niche tourism segments may uncover new avenues for research.

Cite This Study

Moghavvemi et al. (2025) studied this question.

synapsesocial.com/papers/68c199da9b7b07f3a061b0a3https://doi.org/10.1108/tr-04-2024-0286
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