Investment Provision for the Innovative Activities of Modern Enterprise

One of the significant problems of the current state of the economy of Ukraine is the enhancement of investment provision for the innovative activities of enterprises. The aim of this study is to provide a scientific substantiation and develop practical recommendations for enhancing investment provision for innovative activities. A morphological analysis of the definition «innovative activity» has been performed. It has been concluded that the majority of researchers use the key term «activity». The analysis of innovative activities in Ukraine under martial law has demonstrated a significant impact of the war on the development of the innovative environment. The analysis of the peculiarities of the development of innovative activities can be conducted using specialized tools developed at both international and national levels. During the study, a system of key indicators used to evaluate the macro and micro environments of enterprise operations was identified and substantiated. These indicators include the Global Innovation Index as well as investment support indicators for innovative activities. The macro environment of the industrial enterprise was separately analyzed to assess the development of innovative activities. For a deeper analysis of the enterprise’s macro environment, the Global Innovation Index, which serves as an external indicator for evaluation at the international level, was examined. The internal environment evaluation indicator for the development of the industrial enterprise is the investment support indicator for the industrial enterprise’s innovative activity. From 2018 to 2023, a general decline in funding for innovations in industrial enterprises has been observed. The analysis of the structure of funding sources for innovation expenditures showed that the main source of funding is the enterprises’ own resources. The obtained results allow for the comparison of the innovative potential of enterprises with the opportunities of the external and internal environment, which, in turn, contributes to the clear formulation of goals and the identification of priority areas for the development of innovative activities, considering the investment component at the level of individual economic entities.