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This is a Literature Review study.

Innovative Activity of Enterprises: Conceptual Basis and Theoretical Approaches

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Analysis reveals the role of innovative activity in sustainable development of enterprises amid competition and digital transformation.

Innovative activity is crucial for sustaining economic growth and competitiveness during periods of crisis.
The level of innovative activity in Ukraine is low, necessitating a reevaluation of development strategies and investments.
Theoretical frameworks such as resource and strategic approaches are essential for understanding innovative activity in enterprises.
Enhancing education, digitalization, and public-private partnerships can activate innovative development in Ukraine.

Mazur et al. (2025) studied this question.

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