What type of study is this?

This is a Systematic Review study.

September 10, 2025

Data-Driven Decision-Making Through Customer Relationship Management: A Systematic Literature Review in Modern Enterprises

View Full Paper

Ask AI

Bookmark

CRM enhances customer insights and strengthens competitiveness, while DDDM serves as an analytical process.
Technological enablers like cloud computing and AI improve CRM systems for predictive decision-making.
The systematic review analyzed 156 studies, revealing varying effectiveness based on cultural and digital maturity.
Challenges include organizational resistance and data quality issues, limiting the effectiveness of CRM-DDDM integration.

No takes yet. Share an insight, caveat, or question.

Systematic review highlights CRM's integration with data-driven decision-making, suggesting strategic benefits for enterprises.

Md. Musfiqur Rahman (2024) studied this question.

View Full Paper

Ask AI

Bookmark