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This is a Qualitative Research study.

Social Media: A Catalyst to Environmental Sensing for Supply Chain Management

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The use of social media improves environmental sensing capabilities in supply chain management.
Intense competition enhances a firm's market scanning activities via social media in turbulent environments.
Qualitative research included semi-structured interviews with 10 supply chain professionals to gather insights.
Findings indicate that effective environmental sensing is crucial for adapting to changing business conditions.

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Qualitative research reveals social media improves environmental sensing in supply chain management, suggesting a transformative impact.

Khan et al. (2024) studied this question.

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