Observational analysis gathers insights on how environmental attitude and destination image influence tourists, suggesting key factors in sustainable tourism.
In recent years, the tourism industry has been considered as a significant sector to most countries in the global including Malaysia. However, each of the tourists has their own pattern to determine their own preferences particularly on tourism destination. The objective of this study was to explore the main factors of influencing tourists on selecting sustainable tourism destination. Data for this study were collected from former customers and potential customers of Sumai Hotel & Apartment Sdn Bhd. Data collection was conducted in tourist spots in Terengganu and through social media platform. This study involved of 367 respondents from aged 18 years old and above. A purposive sampling approach was implemented to select each of the samples. All respondents were instructed to fill out the questionnaire through face-to-face and online survey. Therefore, this data from 367 domestic tourists were analysed using Statistical Packages for the Social Sciences (SPSS).
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Mohamad et al. (2024) studied this question.
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