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September 10, 2025

Decision Support System for Determining New Branch Locations Applying the Multi Attribute Utility Theory (MAUT) Method

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This system suggests optimal branch locations through multi attribute utility theory, indicating improved marketing management approaches.

The decision support system determines optimal branch locations using multi attribute utility theory, enhancing service access.
Alternative A1 ranked highest with a score of 0.7925 at Pertahanan Street, highlighting the effectiveness of the method.
A computerized approach assesses multiple criteria for branch location, ensuring accurate and efficient decision-making.
The use of technology streamlines branch location selection, suggesting that entrepreneurs can manage marketing more effectively.

Lubis et al. (2023) studied this question.

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This system suggests optimal branch locations through multi attribute utility theory, indicating improved marketing management approaches.