The global business landscape has swiftly transformed due to the platformization of trade, digitized workflows, and increased volatility in international supply chains. Companies are rapidly utilizing data, automation, and international digital services; simultaneously, they encounter varied regulatory frameworks, cybersecurity concerns, climate transition hazards, and evolving consumer expectations. Comprehending how these forces create opportunities and difficulties affects corporate strategy and trade policy. Global commerce is undergoing transformation due to digitalization, cross-border e-commerce, supply chain reconfiguration, regulatory changes, and sustainability demands. This study examines the perceived opportunities and challenges associated with these trends through a structured questionnaire (5-point Likert scale) distributed to 202 respondents in the manufacturing, services, retail/e-commerce, logistics, and technology startup sectors. Findings demonstrate that digitization, cross-border facilitation, supply-chain robustness, and sustainability incorporation are positively correlated with opportunity perceptions, whereas regulatory complexity predominantly influences perceived barriers. The implications underscore the necessity for investments in digital trade infrastructure, interoperable compliance mechanisms, and robust, low-carbon supply chains for both corporations and regulators.
Neeta Rathod (Sun,) studied this question.
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