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September 10, 2025Pakistan journal of commerce and social sciencesOpen Access

The Impact of Social Media Usage on Small and Micro Social Commerce Enterprises in Malaysia

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Authors

SHShahizan HassanLondon School of Hygiene & Tropical Medicine ASArfan ShahzadUniversity of Sargodha

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Implication

Analysis shows social media use improves social commerce performance in Malaysian small enterprises, suggesting effective strategies can enhance business outcomes.

Key Points

Social media use positively impacts social commerce performance, enhancing overall business growth and sustainability.
Perceived usefulness, ease of use, satisfaction, and trust were significant factors influencing social media use among small enterprises.
Data was collected from 100 Malaysian business owners using social media for commerce, focusing on their experiences and outcomes.
Findings indicate small enterprise owners should leverage social media for better engagement and to build trust with customers.

Cite This Study

Hassan et al. (2022) studied this question.

synapsesocial.com/papers/68c19ab49b7b07f3a061c742 https://doi.org/10.64534/commer.2022.119

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Implication

Analysis shows social media use improves social commerce performance in Malaysian small enterprises, suggesting effective strategies can enhance business outcomes.

The Impact of Social Media Usage on Small and Micro Social Commerce Enterprises in Malaysia

Discussion

Member takes

Implication

Key Points

Cite This Study

The Impact of Social Media Usage on Small and Micro Social Commerce Enterprises in Malaysia

Discussion

Member takes

Implication

Key Points

Cite This Study

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