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Consumer Behaviour and Its Psychology: New Frontiers of Research in Marketing Strategy

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This research investigates consumer behaviour and personalisation in marketing, highlighting ethical implications.

Consumer behaviour influences purchasing decisions, driven by perception, motivation, and cognitive biases.
The integration of traditional and digital marketing strategies enhances consumer engagement and brand loyalty.
The study focuses on ethical implications around personalisation, data privacy, and socially responsible marketing practices.
Culturally adaptive marketing strategies cater to fast-growing markets, emphasizing need for ethical and sustainable approaches.

Amrik Singh (2025) studied this question.

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