The Imperative of the S.A.V.E Model - A Critical Argument for Customer-Centric Marketing in Contemporary Business

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This paper argues for adopting the S.A.V.E model to enhance customer-centricity and market differentiation.

The S.A.V.E. model shifts focus to customer-centricity, enhancing relationship-building.
This model emphasizes solutions, access, value, and education, addressing modern marketing needs.
Traditional marketing 4Ps are inadequate, limiting organizations in a customer-empowered market.
Implementing S.A.V.E. creates a sustainable competitive advantage for contemporary businesses.

Munyaradzi Mhaka (2025) studied this question.

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