Development of an Industry-Education Collaboration Strategy in Art and Design Majors in Private Universities of Zhengzhou, China

The aim of this research was to (1) assess the current level of IEC in art and design majors; (2) determine to what degree the IEC in art and design majors is affected by personal factors and organizational factors; and (3) develop an IEC strategy in art and design majors. Based on the systematic literature review, a questionnaire was developed to survey the IEC in art and design majors in private universities of Zhengzhou, China. 474 students in art and design majors from three private universities in Zhengzhou were selected as the research subjects. These qualitative and quantitative analyses guided the design and development of an IEC strategy to enhance the IEC in art and design majors. The research findings showed that (1) the IEC in art and design majors was at a moderate level in this research; (2) the personal factors and organizational factors had a significant impact on the IEC; and (3) the IEC strategy was designed and validated as effective. Finally, discussion was provided based on each finding, and suggestions for private universities were laid out.