Navigating the Blue Economy: Indonesia’s Regional Efforts in ASEAN to Support Sustainable Practices in Fisheries Sector

In the 2021 summit, ASEAN leaders acknowledged the ocean as an essential driver of economic recovery post pandemic, leading to the ASEAN Declaration on the Blue Economy for the responsible management of marine resources. As an ASEAN nation with a long history in the fishing sector, Indonesia then actively spread this concept across the region. The hegemony theory of Gramsci, which considers the interaction of a nation’s material resources, ideational influence, and institutional strategy, is further used to assess Indonesia’s leadership dynamics in the ASEAN to obtain consensus-based power. In this study, Joko Widodo’s speeches from 2023 are taken out and coded to determine the narrative that Indonesia constantly reinforces. With thematic analysis, speech data is processed to generate keywords such as unity, cooperation, and shared responsibilities, which Indonesia often uses to advance its regional agenda. By aligning member states’ interests with regional goals, Indonesian governance creates common ground for a blue economy and emphasizes how the sea is an integral source of opportunity for the region’s position as the Epicentrum Of Growth. Instead of pushing countries to agree with directives, Indonesia effectively advocates for regional agreements and ASEAN-led structures through the blue economy framework, with the ABEF emerging at its 2023 ASEAN chairmanship deliberations.