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This is a Bibliometric Analysis study.

Mapping Research of Artificial Intelligence for Marketing in Asian Countries with Bibliometric Analysis

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This bibliometric analysis maps AI marketing research trends in Asian countries, highlighting key findings and future directions.

A significant increase in publications related to AI in marketing post-2010 indicates a growing interest.
The analysis of 1,909 articles reveals influential researchers and prevalent themes in this field across Asia.
Emerging contributors such as Pakistan and Turkey show potential in the landscape of AI marketing research.
Insights gained underscore the critical implications of AI for the future of marketing in Asian countries.

Chan et al. (2025) studied this question.

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