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Marketing of Sustainable Development in Educational Institutions of Ukraine in the Context of Cooperation with the EU (against the background of military circumstances)

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Marketing strategies in higher education can enhance sustainable development efforts in Ukraine's institutions, fostering a shift towards environmental awareness.
The study identified key marketing initiatives that align with sustainability principles in Ukrainian higher education institutions, contributing to academic discourse.
Empirical analysis confirmed the link between sustainable marketing and improved perceptions of educational institutions in the context of sustainability.
These findings emphasize the necessity for educational institutions to adapt their marketing strategies to foster environmental and social responsibility.

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Analysis reveals positive impacts of marketing on sustainable development in Ukrainian higher education, suggesting alignment with EU practices.

Mohylevska et al. (2025) studied this question.

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Analysis reveals positive impacts of marketing on sustainable development in Ukrainian higher education, suggesting alignment with EU practices.