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How Do Social Media Influencers and Green Knowledge Sharing on Social Media Promote Tourists’ Revisiting Behavioural Intentions? A Time-lagged Study

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Quantitative analysis shows green knowledge sharing improves tourists' revisiting intentions, highlighting influencer trust.

The study reveals that green knowledge sharing positively influences revisiting behavioural intention.
Pro-environmental behaviours and warm glow act as mediators in this relationship, enhancing travellers' intentions.
Social media influencer trustworthiness moderates the impact of green knowledge sharing on revisiting intentions.
Unexpectedly, green trustworthiness does not moderate the warm glow's effect on revisiting intentions.

Nguyen et al. (2025) studied this question.

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