This study reveals candidate perception and social network engagement influence voting behavior in young Malaysian voters, indicating effective engagement strategies are needed.
This study investigated the determinants of voting behavior among young Malaysian voters using the Theory of Reasoned Action and the Theory of Planned Behavior. The study aims to identify the contributing factors that influence young voters' voting behavior. Findings indicated that candidate perception, party perception, subjective norms, persuasion techniques, and social network engagement significantly influenced young voters' intentions. However, this study found that political awareness had no significant impact. The study's respondents were 422, aged 18 – 30, from Universiti Teknologi MARA through an online survey. This insight may aid in developing strategies to engage and mobilize young voters effectively.
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Zulkifli et al. (2025) studied this question.
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