What type of study is this?

This is a Descriptive quantitative analysis study (also classified as: Structural equation modeling).

The influence of influencers and Instagram social media on purchasing decisions with consumer trust as an intervening variable for nature lovers in DKI Jakarta

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Descriptive quantitative analysis finds influencer marketing boosts consumer trust, influencing purchasing decisions.

Influencer marketing significantly enhances consumer trust, impacting purchasing decisions for Eiger products.
Analysis revealed a direct link between influencer marketing and improved consumer trust, positively affecting buying behavior.
Using structural equation modeling, data from 220 respondents provided insights into digital marketing strategies.
Understanding consumer trust's role highlights its vital position in influencer-driven campaigns targeting specific markets.

Satriawan et al. (2025) studied this question.

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